Our Story — More Than a Brand
Preserving Yesterday’s Wisdom for Tomorrow’s World
A Legacy of Indian Art. A Future of Timeless Elegance.
India’s artistic heritage was never created merely to be admired. It was created to be lived, worn, treasured, gifted and passed from one generation to the next.
Our role is to help that heritage travel forward.
In the delicate work of a jeweller, the patient rhythm of a weaver, the intricate patterns of a carpet maker and the expressive brushstrokes of an artist lives a knowledge that cannot be recreated overnight. It is a legacy nurtured through observation, practice, patience and generations of human dedication.
INDIAN CRAFTS INDUSTRY was born from a deep appreciation for this enduring relationship between art, culture and everyday life.
Our vision is to bring the richness of Indian craftsmanship to a wider world — connecting discerning customers, collectors, travellers and culturally curious individuals with creations that possess both aesthetic distinction and a deeper sense of meaning.
From precious and silver jewellery to the softness of Pashmina, from the enduring elegance of Oriental carpets to the spiritual beauty of Indian art, every collection reflects our belief that true refinement begins with understanding the value of what we own.
We believe heritage should never be confined to museums or remembered only on special occasions. It should remain a living presence in modern homes, personal collections, meaningful celebrations and the lives of future generations.
INDIAN CRAFTS INDUSTRY — Where the Wisdom of Generations Finds a Place in the Modern World.
Our Philosophy — The Soul Behind the Object
True Luxury Has a Human Story
“Luxury is not what you possess. It is what you choose to preserve.”
To us, luxury is not simply about price, rarity or appearance.
It is about the patience behind a creation. The knowledge within a traditional technique. The sensitivity of an artist’s hand. The integrity of materials. The cultural memory carried through a design. And the emotion that makes someone choose a piece and keep it for years.
We believe that a finely crafted object has two lives: the life it serves today and the legacy it may carry tomorrow.
A piece of jewellery may become a family heirloom.
A shawl may be remembered as a gift from someone dear.
A carpet may become the heart of a home.
A painting may preserve a spiritual connection across generations.
These are the values that shape our approach to curation.
We seek beauty with substance, elegance with authenticity, and contemporary relevance without losing sight of tradition.
Because the finest things are not always the newest. Often, they are the things whose meaning deepens with time.
The founder
Founded by Diwaker Solanki
Diwaker Solanki founded INDIAN CRAFTS INDUSTRY to bring the richness of Indian craftsmanship to a wider world. Today the brand welcomes guests at boutiques inside hotels in Delhi NCR, Vrindavan and Goa, where every collection can be seen in person.
Our Vision for the Future
Keeping India’s Artistic Spirit Alive
We imagine a future in which traditional Indian craftsmanship receives the appreciation it deserves among new generations of customers and collectors around the world.
A future in which young people recognise the value of inherited skills. In which artisans are seen not merely as makers, but as bearers of knowledge and creativity. In which traditional techniques continue to inspire contemporary design. And in which cultural heritage remains a living part of modern life.
Through INDIAN CRAFTS INDUSTRY, we aspire to contribute to that future by connecting meaningful craftsmanship with people who value it.
We believe commercial success and cultural appreciation can strengthen one another when supported by authenticity, responsible relationships and a genuine commitment to quality.
Our journey is an invitation — to discover, appreciate, preserve and pass on the beauty that generations before us have created.
Our Greatest Creation Will Be the Legacy We Help Preserve.
INDIAN CRAFTS INDUSTRY is where India’s artistic heritage becomes part of the way the world lives, gives, collects and remembers.
We do not simply celebrate what generations have created. We seek to help those creations matter to generations yet to come.